Lead Magnet Experience Design

Learn Experience Design in 5 Steps & Create Your Lead Magnet 

You know you need a lead magnet to bring fresh leads into your ecosystem on a regular basis, but how do you make sure the content you create provides value and moves your audience closer to wanting to collaborate with you?

Ideally what you want is people asking to collaborate with you, to talk to you, who are willing and even eager to pay for your help. You want the first time you interact with someone to be when they already know, like, and trust you, because they have consumed your content, and it has helped them solve a painful problem.

For that to happen, it’s not enough to slap any old content together, stick a form on it and call it good. You need to follow a proven process to identify your objectives, understand your audience’s needs, and design the content consumption experience to wow them, so they can’t help loving you, and wanting more of the good stuff.

Why You Need a Lead Magnet

We’ve already touched on this, but let’s break it down.

1. Expose people to your idea. A lead magnet exposes people to your idea who may never have heard of you before, or it moves them from one stage in their journey to the next without your direct intervention.
2. Collect contact details. It allows you to collect contact details to deliver the lead magnet itself, but also to get permission to engage them in conversation and to deliver future content that will help them move on after they’ve solved this immediate problem to the next step in your process.
3. Get permission to engage in conversation. It gets people to like you enough to want to hear from you, or at least to hear you out while they decide of they like who you are and what you stand for.
4. Build trust. It builds trust, because it gives people a chance to try you out, to sample your content and see if it suits them, and if they like your delivery style and message, without them having to interact with you directly and worry about you trying to sell them something they don’t want.
5. Save everyone time – self-serve information. And it saves everyone involved time and stress. Because it’s self-serve information with people who self-identify as ready to solve a specific problem, everybody wins. You don’t have to waste time chasing unqualified leads and trying to push them through your funnel, and they don’t have to listen to a sales pitch they’re not interested in.

Steps to Creating Lead Magnets

So, how do you create a lead magnet?

You follow a POWER process that helps you focus on one thing at a time, and by doing things in the right order, you avoid wasting time and effort on busy or unproductive work.

This POWER process has five major stages. 

1. Positioning
2. Outlining
3. Workflow
4. Elevating
5. Reaching

We’re going to get into each of those in a little more detail next and talk about what you need to focus on in each step.

Positioning

The first stage in creating your lead magnet is positioning. Positioning is the most important step that most people either skip over or skimp on, because they either don’t understand how vital good planning is to later success, or because they think they already know everything they need to know.

In the positioning stage, we will look at your objectives, audience, and audience needs, in the form of Four-Figure Fixes.

• What you want to achieve determines
• Who needs to see your content, which in turn determines
• Which audience segments you will address.
• That determines the four-figure fixes you will focus on to create your lead magnet.

Outlining

Outlining is another step that people often miss or rush through because they are anxious to get to the creation stage. But time spent here will save you so much effort and frustration later.

• In this stage, we will look first at where your content will be consumed
• From there we will decide the form, style, and scope of the piece
• Which will help you put together your outline in bullet points

Workflow

With a healthy, fat outline, you can move onto the creation stage knowing what you need to produce. That takes so much of the anxiety away because you’re never faced with a blank page. You’re just filling in the gaps. 

That’s how you will get through the creation process quickly and smoothly.

• You will use a template to turn your outline into a draft and collect all the resources and materials you need to create a beta version of your work.

Elevating

Then you will use checklists to polish your draft. Just like using a series of graded sandpapers or glasspapers to smooth a piece of rough wood to a perfect surface.

The exact steps you take in this stage will depend on the format you’re creating.

• If you’re creating an article, challenge, cheat sheet, checklist, eBook, podcast, quiz, video or vlog, webinar/masterclass, or workshop, I have templates for you to use to ensure your lead magnet looks professional.
• And if you’re creating something else, I will arrange one for you.

Reaching Your Audience

When you get to this part, all you must do is focus on three things.

1. Attract: The landing page or social media ad copy you need to interrupt them where they are, get their attention and get them to look at your lead magnet
2. Convert: Your lead capture mechanism (that is whether you want to collect emails through a landing page or a simple popup form, add people to a group or forum, sign them up to a course or event, etc., and
3. Deliver: The delivery mechanism, so that you can get the lead magnet to them once they have taken your desired action. This might be delivering a file through email, sending an email with a link to a delivery page, or taking them straight to a delivery page.

Lead Magnet Experience Design

This Lead Magnet Experience Design course is itself designed to introduce you to the POWER content creation process using the creation of a single short piece of content as a teaching tool for you that you will then be able to use to promote your business.

• I will walk you through each of these five steps and give you a framework and the tools to make it happen on that 5-week schedule with as little pain and discomfort as possible.
• I will give you a Google spreadsheet that you can work through. It has a series of tabs, and each tab has a few questions on it. As you work through them, your answers are carried forward to where you need to reflect on them, so that your content creates itself almost as if my magic.
• I will give you a series of worksheets, one for each week, which includes a series of exercises to help you answer the questions in the workbook. So, if you get stuck, you always have a way to get unstuck.
• I will give you Canva templates, Googe docs, Sheets or Forms, or Pitch Slide deck templates to export your outline into from the spreadsheet so that you don’t have to produce the connecting wording.
• And I will give you the checklists to ensure you have thought of everything and fixed any issues to make your content the best it can be.
• As if that’s not enough, I will even give you the templates for landing pages, social media posts and even the email capture and delivery templates, so that you can focus on your content instead of having to worry about every little moving part of your lead magnet funnel.

If all of that is something that interests you, sign up for Lead Magnet Experience Design now.

Your Course Incudes:

• Recordings of previous course sessions
• The Lead Magnet Experience Design Spreadsheet which you can make copies of to create future content using the POWER process.
• Article, challenge, cheat sheet, checklist, eBook, podcast, quiz, video, vlog, webinar/masterclass, workshop, landing page, thank you page and welcome email templates
• Ad and outreach message templates to complete, promote, and deliver your lead magnet.